ABOUT THE PROGRAMME
Cause Related Marketing- CRM, is one way where a corporation forms a partnership with a non-profit organization to promote a shared cause that is linked to their product sale. This has proven to be an incredibly beneficial way to enhance an organization's brand image with both internal and external stakeholders.
It helps to tap into a whole new; “socially and environmentally conscious”customer base, increase product and brand visibility ,garner consumer appreciation,increase sales and enhance brand loyalty. All this while profitably creating awareness for a social cause on a long term and sustainable basis.